MAX DOTSON

Maxdotson@gmail.com

 Selected Work
Art Direction

BOSE



Art Direction

National Toy Hall of Fame



Art Direction

Takis



Generative Design

Aphex Twin



Brand Design

Iron Age




 Creative Archive
Some Stories

Short Films



My Camera

Photography



Event Management

Ligature 33




 More By Max

 Void of Useful Things
Behance
LinkedIn
Resume

AD003 → Atlas Lab




The Client
The Atlas Lab at the UF College of Journalism and Communications

The Ask
To create a brand system that ties together the physical location and digital domain of the Atlas LabThe Solution
A branding system that exists equally in motion and on the walls of the new lab space. 





BrandBook





Spatial Design




Atlas Lab Opening




The Team
Art Direction: Max Dotson 
Design: Catherine Paroline, Emma Schickling, Ella Terran