Art Direction
Design
The Fun Stuff
Art Direction
Design
The Fun Stuff
AD003 → Atlas Lab
The Atlas Lab at the UF College of Journalism and Communications
To create a brand system that ties together the physical location and digital domain of the Atlas Lab
A branding system that exists equally in motion and on the walls of the new lab space.
BrandBook
Spatial Design
Atlas Lab Opening
The Team
Art Direction: Max Dotson
Design: Catherine Paroline, Emma Schickling, Ella Terran