Max Dotson

Art Direction
  1. hulu 
  2. Netrush
  3. Atlas Lab

Design
  1. Sobremesa
  2. The Agency
  3. Ravens Roost
  4. ImBoard   

 The Fun Stuff
  1. The Porch
  2. Ligature 33
  3. Photography









Behance
LinkedIn
Are.na

Contact
Resume

AD003 → Atlas Lab




The Client
The Atlas Lab at the UF College of Journalism and Communications

The Ask
To create a brand system that tying together the physical location and digital domain of the Atlas LabThe Solution
A branding system that exists equaly in motion and on the walls of the new lab space. 





BrandBook





Spatial Design




Atlas Lab Opening




The Team
Art Direction: Max Dotson 
Design: Catherine Paroline, Emma Schickling, Ella Terran