MAX DOTSON

Maxdotson@gmail.com

 Selected Work
Experimental Design

The Lost Headlines



Art Direction

BOSE



Art Direction

Toy Hall
of Fame



Generative Design

Aphex Twin




 Creative Archive
Some Stories

Short Films



Bits and Bobs

Junk Drawer




 More By Max

 Void of Useful Things
Design Portfolio
LinkedIn
Resume

AD003 → Atlas Lab




The Client
The Atlas Lab at the UF College of Journalism and Communications

The Ask
To create a brand system that ties together the physical location and digital domain of the Atlas LabThe Solution
A branding system that exists equally in motion and on the walls of the new lab space. 





BrandBook





Spatial Design




Atlas Lab Opening




The Team
Art Direction: Max Dotson 
Design: Catherine Paroline, Emma Schickling, Ella Terran