The Lost Headlines:
Reclaim Your Attention
In our modern algorithm-run society, meaningful news is lost in the noise. So we made typography an unwilling participant in the tension between freedom and law and order; creating the first campaign that can not be paused, screenshotted or photographed. Viewers are confronted with important headlines, but when they try to share them, they are faced with nothing but noise and a call to action: Media noise muffles tragedy, reclaim your attention.Art Director: Max Dotson
Copywriter: Caleb Driesman
Try it out below. These ads can not be screnshotted.