Pets, Fulfill Your Destiny
To build a world for Chewy’s social platforms we began with a question.
When all your pet’s needs are met, what’s next?
SOCIAL FILMS
STATICS
THE RULES
When building this social platform we set rules forward to maintain consistency.
1. All real pets. Authenticity is critical for organic social.
2. No human subjects. The pets are the focus.
3. The pet’s passions must be physically possible. Pets do not have thumbs after all.
and chewy loved it.
Gabe Glassmann - Producer
Lucas Gaitán - Strategist
Caleb Driesman - Copywriter
Max Dotson - Art Director / Photographer
Anna Monnett - Designer
Malcolm Rose - Designer
My Fujifilm X-T5
Lightroom
Photoshop
DaVinci Resolve
How to get a hamster to pose
How to get a snake to count their steps