MAX DOTSON
Selected Work
Art Direction
La Sportiva
Art Direction
Takis
Generative Design
Aphex Twin
Brand Design
Iron Age
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Ligature 33
More By Max
Selected Work
Art Direction
La Sportiva
Art Direction
Takis
Generative Design
Brand Design
Iron Age
Creative Archive
Some Stories
My Camera
Photography
Event Management
More By Max
AD001 → hulu
Hulu advertising, under recent acquisition of Disney Advertising.
In a rapidly changing period of the streaming market, Hulu was in need of an updated suite of campaign materials highlighting aspects of diversity and approachability for small businesses.
Create refreshed environments and characters for Hulu's asset library and a new series of social ads based in the needs of local agencies and small businesses.
Characters
Environments
Social Ads
The Team
Art Direction: Max Dotson, Ella Choi
Design: Paloma Buzzi, Dina Coletti
Copy: Haley Burrowes