Max Dotson

Art Direction
  1. hulu 
  2. Netrush
  3. Atlas Lab

Design
  1. Sobremesa
  2. The Agency
  3. Ravens Roost
  4. ImBoard   

 The Fun Stuff
  1. The Porch
  2. Ligature 33
  3. Photography






 


the void of useful things
Behance
LinkedIn 

Contact
Resume

AD001 → hulu




The Client
Hulu advertising, under recent acquisition of Disney Advertising.


The Ask
In a rapidly changing period of the streaming market, Hulu was in need of an updated suite of campaign materials highlighting aspects of diversity and approachability for small businesses.
The Solution
Create refreshed environments and characters for Hulu's asset library and a new series of social ads based in the needs of local agencies and small businesses. 


Characters





Environments





Social Ads





The Team
Art Direction: Max Dotson, Ella Choi 
Design: Paloma Buzzi, Dina Coletti 
Copy: Haley Burrowes