THE SACROOMS
A24's Backrooms explores the horror of an uncomfortable liminal space tied to a furniture store.
But for Lovesac, there's no space too uncomfortable.
So, on release day, we threw an employee into the Sacrooms, and had them turn it into the ultimate cozy breakroom.
CASE STUDY
SOCIAL
The film played out over 6 hours on Instagram stories.
PARTICIPATION
Audiences voted on where our employee went, and how the Sacrooms were decorated.
WEB
The story even broke containment, live updating product photography on site.
Still curious? Watch the entire set of films and follow along for yourself.
THE WORLD
It was important that we captured the true energy of internet horror in our work. We colaborated closely with 3D artists and the Lovesac brand team to narrow in on the look and feel of Lovesacs take on the sensation.
BTS
All scenes were built in Unreal Engine 5 using real product models, giving us absolute control of everything on screen.
Max Dotson - Art Director
Caleb Driesman - Copywriter
Spencer LaVallee - CD/CCO
Matthew Rader - 3D Artist
Matthew Duncan - Audio
Sarah Dexin - Designer
Made @ Gus
Unreal Engine 5
Luma AI (for pre-vis only)
Photoshop
After Effects
How to make a couch look scary
Custom sublimation printing
How to program macros