Art Direction
Design
The Fun Stuff
Art Direction
Design
The Fun Stuff
The Agency at The University of Florida is a student-run and professionally led communications agency taking a revolutionary look at marketing and advertising. This diverse team provides creative, research, strategy, and media services for industry-leading companies.
The Ask
The Agency branding had become dated and no longer represented the attitude and personality of the team.
The Solution
To solve this we created the brand strategy of Nerve. An adaptive and energetic visual brand that combines the energy and passion for nostalgic tactility that Gen Z embodies.
The Team
Design:
Max Dotson, Ella Choi, Olivia Burgess
Copy:
Haley Burrowes
Production:
Ashley van der Does
This concept features a “Retro Futurist” approach to our brand. The dual nature of Gen Z manifests our appreciation for the past paired with our upbringing as
digital natives.
The textures and grain in the imagery reference classic periods of advertising while connecting to how Gen Z appreciates tactile, physical aspects of life.
This concept features a “Retro Futurist” approach to our brand. The dual nature of Gen Z manifests our appreciation for the past paired with our upbringing as
digital natives.
The textures and grain in the imagery reference classic periods of advertising while connecting to how Gen Z appreciates tactile, physical aspects of life.
Our header and body fonts Gentona Bold and Gentona Medium in compliance with UF’s typography standards. As a part fo the University, we wanted to incorporate some familiar brand elements viewers may have previously encountered.
Gentona is a versatile and simple font that can be used in any instance The Agency may need, including our own website, decks, graphics, and reports.
Forms