UP 2 SPEED
Teen driving has decreased 56%.
Playstation is releasing a new gaming experience to help them earn their license in game.
CASE STUDY
A NEW WAY TO LEARN TO DRIVE
UP 2 SPEED is a stand alone game mode for Gran Turismo allowing players to test their skills in both the U.S. permit and license exams.
ACTIVATION A pop up event at real world raceways to get teens trying out UP 2 SPEED.
STATICS
PRESS KITWe will work with streamers who dont have their drivers licenses to play the game on stream.
Sam Rosenberg - Copywriter
Max Dotson - Art Director
After Effects
Illustrator
Photoshop
Midjourney
Nano Banana
Google Veo 3
AI video generation
How to play Gran Turismo